Job responsibilities:

1. Responsible for conducting research in the Canadian market according to the planned product applications and field expansion

of the group. This involves analyzing relevant industries, market conditions, competition analysis, customer research analysis, and

reporting to assist the group in making decisions and judgments on the target market.

2. Estimate the market size of the target market under investigation, segment customers (by industry, application, use, user type,

etc.), identify commonalities and differences, and cerate market maps and gap Maps.

3. Classify, combine,and process the existing customer group needs, competition and other market segment information to identify

common customer needs, competitor advantages and characteristics, and market opportunities.

4. Responsible for outputting and reporting the research report of the market segment in charge, as well as assisting the market

director in periodically inventorying and revising the target marketing Strategy.

5. Communicating with customers through email, exhibitions, etc., conveying brand and product value, and enhancing customer

purchase needs.

6. Responsible for importing research data, managing customer data, and updating the Zoho system market development module

in the market area.



Job requirements:

1.Bachelor's degree or higher, preferably in marketing, statistics, or related fields, with equivalent work experience; no specific

major requirement.

2. Work experience: At least 2 years of working experience in market segmentation or intelligence analysis/research is required.

3. Proficient in market analysis tools and data analysis software, with the ability to make data-driven decisions.

4.Excellent communication and teamwork skills, enabling effective collaboration with different departments.

5.Full-time based in Calgary. Can legally work in Canada. Able to travel.

Salary and benefits: negotiate

工作职责:
1.负责根据计划的产品应用和领域扩展在加拿大市场进行研究小组的成员。这包括分析相关行业、市场状况、竞争分析、客户研究分析以及
报告以协助集团对目标市场做出决策和判断。
2.估计被调查目标市场的市场规模，细分客户（按行业、应用、用途、用户类型、等等。），确定共性和差异，并绘制市场地图和差距地图。
3.对现有客户群需求、竞争和其他细分市场信息进行分类、组合和处理，以确定
共同的客户需求、竞争对手的优势和特点以及市场机会。
4.负责输出和报告所负责细分市场的研究报告，并协助市场主管定期盘点和修订目标营销策略。
5.通过电子邮件、展览等与客户沟通。传达品牌和产品价值，提升客户购买需求。
6.负责导入研究数据、管理客户数据和更新Zoho系统市场开发模块在市场领域。

工作要求:
1.本科或以上学历，最好是市场营销、统计或相关领域，具有同等工作经验；没有具体的主要要求。
2.工作经验:至少2年市场细分或情报分析/研究工作经验。
3.精通市场分析工具和数据分析软件，具备数据驱动决策的能力。
4.优秀的沟通和团队合作技能，能够与不同部门有效协作。
5.全职工作于卡尔加里。可以在加拿大合法工作。能够出差。

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