Job responsibilities:

1. Participate in academic conference marketing strategy: This includes analyzing key target markets, planning academic events,

selecting communication channels, brand promotion, and content marketing to enhance

international brand recognition and generate more inquiries.

2. Establish partnerships with international media, research institutions, and academic organizations: Cultivate collaborative

relationships to secure opportunities for promotion, including co-promotions, joint forums or events, and more.

3. Lead conference planning and execution: Manage all aspects of conference planning, adhering to brand standards. This includes

booth planning, materials preparation, conference brand communication, pre-conference invitations, conference reporting, and

post-conference analysis and optimization.

4. Content strategy and editing: Develop and edit content related to brand dynamics, case studies, technology, and scientific

outreach to increase readership and user engagement.

5. Acquire user lists through academic conferences: Use academic conferences as a means to expand the list of earth scientists who

engage with the brand. Establish a strong brand image, leave a positive and lasting impression on conference attendees, and

analyze and quantify conference outcomes for continuous improvement.



Job requirements:

1. Bachelor's degree or higher: Preferably in advertising, digital marketing, marketing, international relations, or

a related field, 2-3 years of experience are required.

2. Excellent communication and coordination skills: Proficient in both written and spoken English.

3. International marketing experience: Prior experience in international marketing, especially within the

academic conference field, is highly preferred.

4. Familiarity with earth science: Knowledge or experience in the field of earth science and a background in

geophysics is a plus.

5.Full-time based in Calgary. Can legally work in Canada. Able to travel.

Salary and benefits: negotiate

工作职责:
1.参与学术会议营销策略:这包括分析关键目标市场，规划学术活动，选择沟通渠道、品牌推广和内容营销以增强国际品牌的认可，并产生更多的询问。
2.与国际媒体、研究机构和学术组织建立伙伴关系:培养合作精神确保晋升机会的关系，包括联合促销、联合论坛或活动等。
3.领导会议规划和执行:管理会议规划的所有方面，坚持品牌标准。这包括展位规划、材料准备、会议品牌传播、会前邀请、会议报道和会后分析和优化。
4.内容策略和编辑:开发和编辑与品牌动态、案例研究、技术和科学相关的内容
扩大读者群和用户参与度。
5.通过学术会议获取用户名单:利用学术会议作为扩大地球科学家名单的一种手段
与品牌互动。树立强大的品牌形象，给与会者留下积极而持久的印象，以及
分析和量化会议成果以实现持续改进。

工作要求:

1.学士学位或更高学位:广告、数字营销、市场营销、国际关系或相关领域，需要2-3年的经验。
2.优秀的沟通和协调能力:精通英语写作和口语。
3.国际营销经验:有国际营销的经验，尤其是在中国学术会议领域，是高度首选。
4.熟悉地球科学:地球科学领域的知识或经验，并具有以下背景地球物理学是加分项。
5.全职工作于卡尔加里。可以在加拿大合法工作。能够出差。

联系我时请说明是在外聘网看到的，谢谢！